Get the word out about your business through advertising. You have identified your target market so now it’s time to reach them. Here are a few ways to successfully advertise your business offline.

These advertising methods will work for a storefront and a website business. To make a sale, you draw in the people who are most likely to give you their money. That is the goal for all business.

1. Do a radio spot. This one will be fun. Who hasn’t dreamed of being on the air? A local radio program may want to highlight your business if you are doing something in the community. You can discuss who you are and what you want people to know about your business.

There is also advertising spots where you pay for time and an announcer reads your ad over the airwaves. With either choice, choose a time when your target market will be listening. The morning commute (between 7 and 9 a.m.) will reach most business types. They are in their cars fighting traffic. Also choose a radio station or radio show that is likely to be popular with your potential customers.

2. Advertise in appropriate magazines. By appropriate we mean magazines that cater to your target market. You wouldn’t spend money on an ad in Vanity Fair if you were trying to reach pet lovers. There are hundreds of magazines in existence that cater to all types of tastes. Evaluate the ones in your area. Don’t neglect local magazines that people can pick up for free. Your ads will be seen by all types of people including your target market.

3. Pass out business cards. A business card is like a mini billboard. It has your business name, logo, tagline, contact information, and website address. Within the confines of that card, the holder has all they need to know to find out more about you. Slip one into direct mailings, all business correspondence, and into your pocket in case you run into someone in need of your services.

4. Word of Mouth advertising. Nothing sells your products or services better than a glowing recommendation. Someone who has experienced your customer service, quick turnaround time, and useful product will pass the word on to their friends. You can sweeten that pot by offering credit or cash for referrals.

5. Local newspaper can bring more customers. Plenty of people read the newspaper. Your ads or press releases about your business will be seen by plenty of people. If your target audience reads the newspaper on a regular basis, advertising here can produce more business. A target audience of teenagers and young adults probably wouldn’t get much notice in the newspaper. Spring for bigger font and bigger ads so no one will have a hard time reading it.

Are you marketing your business offline? If not, now is the perfect time to begin. An entire city of potential customers is waiting to hear about your business.

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