My rating: 4 out of 5

Every entrepreneur knows the importance of niche marketing and that finding the right niche market is key to a successful business.  The book from Author John Bradley Jackson will give the reader a deeper understanding of the term and offers practical advice.

John Bradley Jackson is a University lecturer in Entrepreneurship, Marketing and Strategy as well as Conflict Management and Negotiation at California State University. He has a rich experience of sales, marketing and operations from working in industry. He also founded his own Sales and Marketing Consultant firm that focuses on small businesses and sales and marketing strategies.

In his book he will give you a wealth of information about niche marketing for every entrepreneur. He will discuss over 100 topics and give practical solutions. The topics he covers in his book range from finding your company’s mission and vision, writing a vision statement, market research methods, optimizing traffic to website, podcasting, Google Adwords, direct marketing and lots more.

His book is laid out in easy to read chapters. It will give answers to all your questions about niche marketing and how to successfully implement marketing strategies into your business.

This book is worth reading if you are trying to learn more about niche marketing and are looking to be a successful entrepreneur.

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