My rating: 4 out of 5

Perry Marshall’s books about Google Advertising are highly successful all over the world. In his book: The Definitive Guide to Google Adwords he gives the reader ideas and advice how to advertise on Google to get more visitors to their sites for less money.

You will learn step-by-step how to set up a Google AdWords campaign. The examples given in the book are from real companies. You will be given various real scenarios from companies in different industries, which you will be able to apply to your own business. It will show you exactly what worked well, why it did and what didn’t work at all. That way it will be much easier and understandable to apply it to your own business.

You will also find tips on how to increase your targeted traffic for less money if you buy clicks through Google.

The book will inform you about keywords and the cost of keyword clicks. Keyword clicks can cost anywhere from 5 cents to $50 per keyword. The book will give you an insight on how to get more visitors for less money by using inexpensive keywords instead of the very expensive ones.

The guide will also inform you about “Google Slap”, keyword insertion, about better landing pages and sales conversion tracking, new rules for affiliate marketers and much more.

In this guide you will find a breadth of information on Google AdWords that will let you successfully apply it to your business and will lead to success.

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